The Coconinya Story

Coconinya was Inspired by a passion for colour and influenced by travel to warm destinations throughout our world.

The name itself represents a precious personal memory. About 20 years ago I was lucky enough to visit Coconino National forest in Arizona with a very dear American friend of mine.

We both fell in love with the energy of this beautiful place and it’s unusual name. So much so that it became our pet name for each other!

My professional life has always been influenced by colour and creativity. I found my ‘place’ in the fashion world and this year after having worked alongside so many amazing and successful brands, my fashion agency Di Conti Agencies will celebrate its 25th year in business.

8 years ago I had reached the moment I knew I was ready to launch my own brand.

This was an emotive response to a hole in the market that had been created by a flood of cheap imports. Knowing our retailers so well I had a clear understanding of what they were missing and what they wanted.

Always present and always making me smile, I decided to adapt Coconino to its feminine form and Coconinya was born.

The name embodies everything I visualised the brand to be. Feminine, with a touch of boho and wanderlust, pretty, accessible, flattering, comfortable but fun and just the right amount of sass whether your 16 or 60 plus!

Coconinya celebrates women and continues to evolve and be loved by women of all ages throughout the world.

~ Di xx